Understanding How Your Customers Buy
Understanding how your customers buy is the first step in increasing sales and profits.
In this excellent blog from B2BLeadBlog, Andrea Johnson relates a great story about understanding customer needs. In this story, the needs are of channel partners - and the requirements they have to make it easier for their customers to buy: How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
Take a read - the principles apply across all industries. And call us at 905-847-6342 if you would like help in building your digital business framework to maximize sales.