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Understanding How Your Customers Buy

HowIBuyUnderstanding how your customers buy is the first step in increasing sales and profits. 

In this excellent blog from B2BLeadBlog, Andrea Johnson relates a great story about understanding customer needs.  In this story, the needs are of channel partners - and the requirements they have to make it easier for their customers to buy:  How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

Take a read - the principles apply across all industries.  And call us at 905-847-6342 if you would like help in building your digital business framework to maximize sales.

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