Canada’s Podcast – Reema Duggal

Canada’s Podcast – Reema Duggal

Canada’s Podcast interviews entrepreneurs and business leaders in Canada to keep them informed on what’s going on throughout the country and globally, enabling everyone to connect and network with their guests. Each episode interviews a unique Canadian entrepreneur from each city and provides both a national and international platform for them to discuss their business and journey.

Last week, I was interviewed by Phillip Bliss and discussed my entrepreneurs journey. Listen to the podcast here >

This Is Marketing

This Is Marketing

I’ve read or listened to 7 of Seth Godin’s books.  Each and every one has had a profound impact on my thinking.  The Latest – This Is Marketing – is really important.

  • Invent a thing worth making, with a story worth telling, and a contribution worth talking about;
  • Design and build it in a way that a few people will particularly benefit from and care about;
  • Tell a story that matches the built in narrative and dreams of that group of people – the smallest viable market;
  • Spread the word;
  • Show up regularly and consistency for years and years – engage your tribe to make things happen.
Happy New Year

Happy New Year

Everybody has the same 365 days in a year.  It’s what you do with them that is important.

As we set New Year’s resolutions, a big part of business focus is what we’re going to do differently in those 365 days.  My focus for this year:

  • More connections – not merely on LinkedIn, Facebook, and Twitter – but face to face conversations with people I can help
  • More collaboration – actively finding people to work together with on projects and initiatives
  • More community – growing my other venture Silicon Halton.  The best community I know
  • More content – need to write a lot more than I did in 2018 and years past
  • More learning – I learn every day, but I’m going to focus my learning to a few core topics related to business and health

How about you?  What are you going to do differently with your 365 days?

[bctt tweet=”Happy New Year. Everybody has the same 365 days in a year. It’s what you do with them that is important. Fine tuning my plans for 2019!” username=”reemaduggal” via=”no”]

Six Billion Shoppers

Six Billion Shoppers

I’ve just been listening to Six Billion Shoppers on Audible.com.  I’m mesmerized by the global insight from e-commerce expert and former Alibaba vice president Porter Erisman.

From Amazon: From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Learn more about the book here >

Masterclass

Masterclass

Somewhere between Christmas and New Years this year I was served up an ad in the sidebar of YouTube (I think) for Masterclass.  It was promoting Annie Liebovitz and her online class on Photography.  As I arrived on the site, three things hit me:

  • She was actually going to teach what she knew about photography – she’s a master!
  • She was doing it in a way that was affordable and accessible
  • She was keeping the company of a large number of experts in their respective fields – Jane Goodhall, Martin Scorcese, Bob Woodward,  Serena Williams, Gary Kasparov, Steve Martin, Herbie Hancock, Ron Howard, Frank Gehry – people who had likely put in their 10,000 hours to become masters.

That evening I watched at least 10 previews.  And before the end of the night, they had my $200.  Easy shopping.  Immense value.  Really interesting content.  Great purchase.

How can your digital business learn from Masterclass? How did they take something that television could have produced, but has ruined via its constant need for exaggeration, competitions, and conflicts.  What Masterclass has done is masterful in product quality, product packaging, positioning and price.

Check out Masterclass here >